You only need to add UTMs to your links once after that, Oribi, Google Analytics, or any other analytics tool you’re using will show you much more data. So, when linking to your site in any given ad, email, or post, you can add certain parameters to the end of your regular link so that analytics tools can identify that ad as the specific source your visitors came from. Simply put, a UTM (which stands for Urchin Tracking Module, in case you were wondering) is a tag added to the end of a URL. UTMs do not affect your links in any way, and they’ll allow you to see exactly where your visitors come from-in Oribi and in any other analytics tool. Using UTMs means you’re adding parameters to your links, which can be read by analytics tools in order to give you exact information about the source of the visitor. This list is not exhaustive, but if any of the above items apply to your marketing-read on! What are UTM Parameters? UTM tracking is the most common way to enrich the data you collect about where your visitors come from. You’ve got links on a subdomain that refer visitors to your main site.You send out a newsletter that refers visitors to your site.You post on social networks, like LinkedIn, Facebook, Instagram, etc.You run various Facebook & Google campaigns.Here’s a quick list of the scenarios in which UTMs are a must when it comes to correctly analyzing your results:
Once you know exactly which ads or pieces of content perform best, you’ll know where to invest your budget and where to focus your marketing efforts. While knowing what channels your converting visitors come from is a great start, using UTMs to zero in on the specific campaigns, ads, emails, or posts that drive the most conversions will really help you boost your marketing results. If you’re running any sort of marketing campaigns-whether that’s email marketing, paid campaigns on social platforms, blog posts, or anything else-you’ll want to get familiar with UTM tracking.
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